https://newsletter.en.creamermedia.com
Bell Equipment|Business|Environment|generation|Service|Equipment
Bell Equipment|Business|Environment|generation|Service|Equipment
bell-equipment|business|environment|generation|service|equipment

Bell Equipment founder’s grandson named CEO

26th January 2024

By: Irma Venter

Creamer Media Senior Deputy Editor

     

Font size: - +

Bell Equipment has appointed Ashley Jon Bell (41), grandson of company founder Irvine Bell, as new group CEO, effective January 1.

This follows the July resignation of outgoing group CEO Leon Goosen, who departed the company on December 31 after 16 years of service, of which five-and-a-half were spent at the helm of the capital equipment manufacturer.

Ashley Bell has served as a nonexecutive director on the group board since March 2015, and has also provided input as a member of the board’s risk and sustainability and social, ethics and transformation committees.

A qualified commercial helicopter pilot, Bell holds a degree in business management.

He previously worked for Bell Equipment following his graduation in 2007.

He also cofounded Matriarch Equipment with his brother, Justin Bell, in 2009.

Bell Equipment acquired Matriarch in 2019.

“Ashley joins a sizeable team representing the third generation of the Bell family actively engaged in the business, and it’s heartening to see the next generation stepping up to play an integral role in the future of the company,” says Bell Equipment nonexecutive chairperson Gary Bell.

“I have every confidence that [Ashley] will build on our family legacy with dedication and a passion for the business.”

“I am fortunate to have grown up in an environment where Bell Equipment has been a central theme, and I am both honoured and excited to step up as group CEO,” notes Ashley Bell.

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

Article Enquiry

Email Article

Save Article

Feedback

To advertise email advertising@creamermedia.co.za or click here

Latest Multimedia

Photo of Martin Creamer
On-The-Air (13/02/2026)
13th February 2026 By: Martin Creamer

Showroom

Stewarts & Lloyds
Stewarts & Lloyds

Stewarts & Lloyds is a leading steel, tube, and engineering product supplier in South Africa.

VISIT SHOWROOM 
ABB Electrification
ABB Electrification

Electrifying the world in a safe, smart, and sustainable way, ABB Electrification is a global technology leader in electrical distribution and...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Growthpoint officially opens Sandton Drive Link Bridge
Growthpoint officially opens Sandton Drive Link Bridge
11th February 2026
 Dunlop Belting CEO Mbuso Thabethe talks to Engineering News & Mining Weekly at Investing in African Mining Indaba in Cape Town.
Dunlop Belting Products at Mining Indaba 2026
9th February 2026

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.248 0.919s - 189pq - 2rq
Subscribe Now